BT: RETOUCHING
CLIENT: BT
STUDIO: PRODIGIOUS
SOFTWARE: PHOTOSHOP
BT Halo campaign. I worked alongside Saatchi’s creative department to create the high resolution images. I retouched these lifestyle images whilst keeping the look very natural and vibrant. I cleaned up the skin, removed any distracting elements and cut them out from the original background. There was also a lot of colour correcting needed to be able to get a good CMYK conversion. The final retouched images appeared in large format station takeovers and in-store POS displays as well as in various promotional materials.